Superbowl Ads

What is the company?
Chrysler
Who is the target audience:
Mainly men that want to buy cars
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, B.A attitude
How were camera shots and editing used to enhance the message?
They maked the car look really good and edited it so it was dark and it looked intense
What is the slogan/message for the company?
Imported From Detroit.
Was the message effective? Why or why not?
Yes because the message was that even though Detroit isn't the nicest city they know about cars.



What is the company?
Volkswagen Passat
Who is the target audience:
People who drive cars and someone with children
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
They made the car look nice and showed the kid trying to make things come alive. Quick camera shots
What is the slogan/message for the company?
New Volkswagen
Was the message effective? Why or why not?
Not really, it's boring


What is the company?
Doritos
Who is the target audience:
Young adults/teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Quick shots to tell the story fast
What is the slogan/message for the company?
Doritos are life.. There wasnt really a slogan
Was the message effective? Why or why not?
Yes because it made me crave Doritos!